In my opinion, Eurostar is one of the only ones who offers efficient ads packed with a lot of humor and innuendo! Indeed, they’ve found the way to attract a lot of people by only using their legendary humour… and it seems to work! On both sides of the Channel, humor rages in the Eurostar advertising campaigns. Here’s the proof in pictures:
And if the company knows how to react in time to make the buzz, Eurostar also knows how to turn current events in its favor. Here’s the proof with the 2012 London Olympics: it gaves a punchy and humourous campaign with a lot of extravagance, as real as the English that we love so much! I let you enjoy a video refering to « Trainspotting » movie:
Beside this accomplished advertising strategy, and in order to assert itself as a major player on the market of high-speed train, Eurostar, which was formerly a partnership between three railway companies, has become an independent and autonomous entity. And to symbolize this change, the company chose in 2011 to imagine a new graphic identity and thereby, to change its logo.
The new identity elements symbolize both the Eurostar ambition to expand itself to other destinations and to encourage customers to prefer train to plane to travel further in Europe high-speed train. The company is even considering connecting the South of France, Germany and the Netherlands!
But to get there, Eurostar has thought a lot about it, because the company knows that travelers appreciate its logo. It has conducted a comprehensive study to ensure the logo reflects the main characteristics of Eurostar and creates an identity, marking a new phase in its business.
In addition to enhancements to its services, the company also makes its move upmarket fleet. A taste of innovations for the benefit of its passengers… implying new developments in the years to come! Eurostar, a company for the future? I think so, to my delight!